Well, the word Boring is in quotes to show that I dont actually agree the sport is in itself boring. And I definitely think you can love something that you think is boring...playing Candyland with your child is one of the most BORING activities in the world, and I love absolutely every minute of it.
Let me also take the moment to say I understand this is not a quick fix or that the team doesnt care about it or isnt aware. Though I do think a shot of new or outside perspective could help a lot in the places where this game is stuck. I create games for a large gaming company, and we completely get stuck or relaxed in our ways being a group that has worked together for a long time. We have to actively seek and bring in new perspectives to point out and help with spots that are becoming stale. (and I do see they achieve this in some way by listening to the forums, but this is predominately a forum of fans who love the game and respect the team)
With that said...and with my own ignorance to the process....It seems that a focus on adding animations (tension, excitement, emotion, etc) and a BIG focus on crowd audio (the away team crowd was cheering my double last night), and some sort of extra time taken in those big moments (cut scenes, building drama, and definitely additional camera cuts and replay angles for the BIG hit, the big run, the big K, etc)
Someone else pointed out too the slowness of camera cuts and replays. I agree. These could easily be speed up to create more energy. Something simple as well would be to flip the cut scene of the player and the replay they sometimes show....put the replay first, cut scene after, since the cut scene is often so slow and repetitive its easy to x through it and then miss the replay.
Get rid of ALL "floating camera" cut scenes and replays...the ones that have been in there for years and take away from the broadcast feel of the game.
And one last thing, thats a bit of topic....the pitching animations. You can tell that a lot of them were motion captured with people not actually holding or throwing a ball. So they looks like this sort of dead armed, whip animation...like someone miming what throwing a ball should look like. It takes away from the feeling of "danger" or intensity that this guy is throwing a rock hard object at you around 90mph.