Home

THQ blames Red Dead for UFC sales

This is a discussion on THQ blames Red Dead for UFC sales within the MMA Forum forums.

Go Back   Operation Sports Forums > Combat Sports > MMA Forum
The 49ers Showcase the Inadequacy of Madden's Man-Match Coverage
Undisputed Beta #3 - Improvements We'd Like to See
EA Sports PGA Tour Release Date and Details Unveiled
Reply
 
Thread Tools
Old 07-23-2010, 11:55 AM   #1
Pro
 
OVR: 5
Join Date: Sep 2006
THQ blames Red Dead for UFC sales

Quote:
THQ has blamed Rockstar's Red Dead Redemption for hampering UFC Undisputed 2010's sales, which have so far failed to meet expectations.

Speaking to trade mag MCV, THQ's UK marketing director, Jon Rooke admitted that Rockstar's Western swallowed up most of the public's cash in May and UFC was one of the victim's of its success.

"Our sales were softer than where we would have liked them to be," Rooke told MCV. "We know our UFC and MMA fans have bought it, but we haven't delivered the broader sales yet.

"That's largely down to Red Dead Redmeption. Rockstar have probably taken a fair amount of our market share. They shipped 5m units, taking a lot of consumer dollars."

The THQ man's comments match up with those of analyst Colin Sebastian, who pointed to Red Dead as a possible cause for UFC's performance last month.

Rooke claims that Undisputed 2010's lower-than-expected sales are due to "a change in circumstances" compared to when 2009 was released, but reckons that sales will pick up in the coming months.

"Last year, we had the perfect storm," he said. "This year Rockstar did. That's not to say our sales were in any way disappointing. We still managed to ship 2.6m units, which is a fantastic achievement, and that figure is still growing.

"And we've got a long tail with that product," he said. "We absolutely believe we will deliver our initial sales expectations for UFC and the 2010 edition has been a phenomenal success."
http://www.computerandvideogames.com....php?id=256760
__________________
"Always be yourself, express yourself, have faith in yourself, do not go out and look for a successfull personality and duplicate it. "
Bruce Lee
Dr.J is offline  
Reply With Quote
Advertisements - Register to remove
Old 07-23-2010, 11:59 AM   #2
Hall of Fame
 
jb12780's Arena
 
OVR: 23
Join Date: Oct 2008
Location: The Bronx
Posts: 10,458
Blog Entries: 3
Re: THQ blames Red Dead for UFC sales

Rule No. 76: No excuses, play like a champion.
__________________
GT:jb12780
PSN:jb12780
jb12780 is offline  
Reply With Quote
Old 07-23-2010, 01:22 PM   #3
Rookie
 
dbly32's Arena
 
OVR: 6
Join Date: Jun 2004
Location: belgium
Re: THQ blames Red Dead for UFC sales

LMAO, so pathetic of them to blame the lack of sales of UFC on a game from an entirely different genre.
dbly32 is offline  
Reply With Quote
Old 07-23-2010, 02:04 PM   #4
Banned
 
OVR: 18
Join Date: Jul 2002
Location: Illinois
Re: THQ blames Red Dead for UFC sales

I'd blame it on 09 being so boring.
sven is offline  
Reply With Quote
Old 07-23-2010, 02:38 PM   #5
MVP
 
CarryTheWeight's Arena
 
OVR: 30
Join Date: Jul 2002
Location: Orchard Park, NY
Blog Entries: 13
Re: THQ blames Red Dead for UFC sales

Apples and oranges, THQ. I honestly believe that UFC 2009's amazing demo did huge things for its sales, and when 2010's demo was (largely) more of the same, that support dwindled...that and bad press over how stagnant 2010 seemed. The series is only in its second year, and for THQ to think that die hard fans would be willing to pick it up just because it's a "UFC Undisputed" series game regardless of how good or bad it is is not smart on their part. Gamers expect improvement in a young series, so I think THQ/Yukes itself is at least partially responsible for this drop in sales, sorry to say.
__________________
Owner of URWL CAW WRESTLING: http://www.rantboard.net/
CarryTheWeight is offline  
Reply With Quote
Advertisements - Register to remove
Old 07-23-2010, 02:45 PM   #6
All Star
 
redsrule's Arena
 
OVR: 30
Join Date: Apr 2010
Location: Erlanger, Kentucky
Blog Entries: 2
Re: THQ blames Red Dead for UFC sales

Quote:
Originally Posted by CarryTheWeight
Apples and oranges, THQ. I honestly believe that UFC 2009's amazing demo did huge things for its sales, and when 2010's demo was (largely) more of the same, that support dwindled...that and bad press over how stagnant 2010 seemed. The series is only in its second year, and for THQ to think that die hard fans would be willing to pick it up just because it's a "UFC Undisputed" series game regardless of how good or bad it is is not smart on their part. Gamers expect improvement in a young series, so I think THQ/Yukes itself is at least partially responsible for this drop in sales, sorry to say.
The game is good at first, but your are absouletly right in what you said.
__________________
Cincinnati Reds University of Kentucky Cincinnati Bengals
@GoReds1994
redsrule is offline  
Reply With Quote
Old 07-23-2010, 04:13 PM   #7
Banned
 
OVR: 25
Join Date: Sep 2007
Location: The Ocean State
Re: THQ blames Red Dead for UFC sales

Cop out to me...THQ shouldnt have made UFC10 a freaking arcade version of UFC09.

Biggest disappointment in gaming in quite some time how pathetic and awful UFC10 turned out....UFC needs to part ways with THQ ASAP. Take a year off and make a great sim-ish MMA game...UFC10 was like a slap in the face to most UFC fans...And the sales figures support that.
SA1NT401 is offline  
Reply With Quote
Old 07-23-2010, 04:19 PM   #8
Hall Of Fame
 
Phobia's Arena
 
OVR: 63
Join Date: Jan 2008
Location: Louisiana, Lafayette
Posts: 11,634
Blog Entries: 11
Re: THQ blames Red Dead for UFC sales

This further makes me want to trade my copy in. Take some ownership to the poor product you released. Rather than blaming it on other things. Cop out is completely right SAINT.

Bottom line, it did not do well. Because people caught wind from people who bought the game that it was worst than 09 and just stayed away from it.

Dana should fire THQ and get him a different developer. Someone that is not going to make excuses and will take some ownership for their product.
Phobia is offline  
Reply With Quote
Reply


« Previous Thread | Next Thread »

« Operation Sports Forums > Combat Sports > MMA Forum »


Thread Tools

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are Off
Pingbacks are Off
Refbacks are Off



All times are GMT -4. The time now is 09:48 AM.
Top -