I think everyone has to come up the curve over time to improve their game, and part of the problem is the game does a bad job of teaching people what skills they need to acquire to play successfully and minimize CPU cheese.
Step one is to make a good choice about how to set up your sliders and level of playing difficulty.
Step two is to learn to use the sim style play elements the game gives you on a consistent basis if you want to play a sim style game. That's more on a strategy level.
Step three is to sharpen the broad range of your stick and button skills. For me I know I had to improve my ability to play on ball and off ball defense, and also get a lot smarter about which passing mechanics to use in which situations. Turnovers due to bad passing are giftf to the CPU to make CPU momentum become insurmountable. You have to play to keep CPU momentum in check, always.
Even then, there will be cheese bursts. The game balancing system gives attribute and momentum bursts to where the CPU makes shots with players playing well out of their ratings and tendencies, and rebounding and loose ball recovery gets insane. The game balancing system is not yet sophisticated enough to create balance by depth and intelligence of CPU play, as opposed to just attribute and dice roll boosts.
That said, if you can learn to play better, practice, know your plays and players, follow tips from people like Sam Pham, and get your sliders and diffuclty settings right you you, you can find a reasonably fun sim game in there. The CPU AI logic and freelance systems are getting sweet.
Even with all that, I'm still playing on a custom slider All Star mode and not Super Star mode, because I'm not a good enough player (yet) to keep SS level momentum cheese from swallowing me. But I'm getting better.