I don't chime in too muchh any more, but I can answer this question handily.
In any type of competition or competitive setting, people will play to win. This means using anything available to them usually. If a thing isn't enforced, it's fair game.
Some people would say that using a character in a fighting game with a move that takes priority is cheap. If all I'm doing is throwing a weak punch, but that weak punch beats all of your big moves, why wouldn't I use it? It's not pretty, and it's also frustrating. That's usually enough to be labeled a cheesy player among friends. However in a competitive setting, it's what you should be doing. It's part of the "Meta" game, or the game within the game you're playing. The competition devolves from fireballs and super moves, into what moves beat this weak punch, and what strategies get around it.
This is why cheese exists in 2k. It's not about basketball, or realism. It's about winning to these kids. This means that regardless of how good at basketball you are, the current game is simply: "These unrealistic tactics have the best chance of giving me a win, therefore to win I use these tactics.". There's no system that currently punishes this, so people will use it to win. The current 2k15 "Meta game" is use a 7'2 PG, Quick Release Jumpshot, left right dribble moves, and set picks under the rim for the highest chance of winning.
This is unfortunate, because the nature of a competitive human being will be to use this to win because there is no penalty for it. I certainly don't play that way, but I understand the mindset.
So, with that said, the new question is: Can 2k completely eliminate "Cheese"? The answer is, sadly, no. Because of the thought process used to justify cheesy play, it means if you ban one thing the player will move to the next item on the list.
For example: People have been saying Call of Duty, and FPS in general, should do something about campers. For those unfamiliar, a camper in those games sits in a usually unnoticeable corner and shoots people when they run past. The usual argument is to put a minute timer on people that sit. The problem is: if the best tactic to win was to sit in a corner waiting for a person, and now I can only do that for a minute, the new best tactic is to sit in a corner for 59 seconds, then move and repeat.
In summary, that's the typical thought process of cheesy players. As you can see, you cannot get rid of the cheeseballs, only really affect the types of tactics they can use. They will always find a loophole, so the key is usually to fix huge issues, and allow small ones to exist providing they can be managed/dealt eith.