Turning the advertisements displaying at the scorers table, into animation graphics on the ribbon board
In the real NBA, it's never just one repetitive display for an entire game...you always see a variety of displays on them (usually consisting of ads from different brands/corporations)
Example:
It'd be cool to see the Mountain Dew, Gatorade, NBAStore.com, State Farm (etc etc) dornas, animating on the ribbon board, along with the team logo.
It'd be even cooler if we could customize the ribbon board next year in court creator (much like how we're able to customize the scorers table displays)