New York, NY - June 9, 2010 - 2K announced today its star-studded E3 2010 lineup that includes premier high-quality games for gamers of all tastes and ages. The full scope of 2K's experience will be on display* in the South Hall at Booth 2823, as the sequels to some of gaming's biggest franchises will make an appearance alongside the debut of new and exciting additions to their portfolio, creating 2K's biggest E3 showing ever.
"By delivering only the hot list-dominating games that we want to play, 2K will take on E3 2010 with its strongest lineup to date across all of its divisions," said Christoph Hartmann, president of 2K. "The benefit of our strategic approach to this year's roster of delivering fewer, bigger titles -- featuring games like Mafia® II, NBA® 2K11 and New Carnival Games® -- is that we can focus on delivering the most engaging and entertaining experiences for today's broadening gaming audience. From core to casual, 2K will have something for every gamer this holiday season."
In the past five years, 2K has become one of the gaming industry's premier publishers, creating titles that are both critically and commercially successful. By developing a mantra that emphasizes quality over quantity, 2K has published a number of multi million unit selling franchises in a short amount of time for a wide variety of platforms including BioShock®, BorderlandsTM, Carnival Games, Sid Meier's Civilization®, NBA® 2K, NHL® 2K, Major League Baseball® 2K and more. This year's E3 lineup personifies the very essence of the 2K DNA of creating prestigious and meaningful titles that continue to innovate in unique and exciting ways.
NBA® 2K11 (Fall 2010) - It's the #1 selling and rated NBA series that everyone is playing - from the most elite NBA athletes and superstars to the local court gym rats. NBA 2K10 delivered on its promise to TAKE OVER, and NBA 2K11 will build on that momentum by dialing up all of its features - gameplay, AI, presentation, visuals, audio, online and more - to deliver what's expected to be the best basketball video game experience EVER.
NHL® 2K11 (Fall 2010) - Taking video game hockey to a new level, Wii MotionPlusTM brings revolutionary stick control to your Wii RemoteTM with the ability to execute real-time (one-to-one) dekes, puck juggling, shooting and defensive maneuvers.
"By delivering only the hot list-dominating games that we want to play, 2K will take on E3 2010 with its strongest lineup to date across all of its divisions," said Christoph Hartmann, president of 2K. "The benefit of our strategic approach to this year's roster of delivering fewer, bigger titles -- featuring games like Mafia® II, NBA® 2K11 and New Carnival Games® -- is that we can focus on delivering the most engaging and entertaining experiences for today's broadening gaming audience. From core to casual, 2K will have something for every gamer this holiday season."
In the past five years, 2K has become one of the gaming industry's premier publishers, creating titles that are both critically and commercially successful. By developing a mantra that emphasizes quality over quantity, 2K has published a number of multi million unit selling franchises in a short amount of time for a wide variety of platforms including BioShock®, BorderlandsTM, Carnival Games, Sid Meier's Civilization®, NBA® 2K, NHL® 2K, Major League Baseball® 2K and more. This year's E3 lineup personifies the very essence of the 2K DNA of creating prestigious and meaningful titles that continue to innovate in unique and exciting ways.
NBA® 2K11 (Fall 2010) - It's the #1 selling and rated NBA series that everyone is playing - from the most elite NBA athletes and superstars to the local court gym rats. NBA 2K10 delivered on its promise to TAKE OVER, and NBA 2K11 will build on that momentum by dialing up all of its features - gameplay, AI, presentation, visuals, audio, online and more - to deliver what's expected to be the best basketball video game experience EVER.
NHL® 2K11 (Fall 2010) - Taking video game hockey to a new level, Wii MotionPlusTM brings revolutionary stick control to your Wii RemoteTM with the ability to execute real-time (one-to-one) dekes, puck juggling, shooting and defensive maneuvers.
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