I am a member of the EA Sports Community Leaders Program.
I receive the game early much like other gaming sites that focus on the NCAA and Madden series. There isn't any sort of deal and I don't receive the game because of my rosters. I provide a short "preview" of the game and serve as the EA hype machine. It does help the NCAA community because I am able to also have the rosters ready before the game reaches store shelves.
This year there is a new leader in charge of the so-called EA Sports Community Leaders Program. I have had no official word from him regarding my status of receiving a game early again. So I have been in the dark on my status.
So keep your fingers crossed for me.