I think that a very important point in this whole issue is getting lost by BK and others who talk about what a smart business move that EA made with the purchase of these licenses. I myself don't hate EA solely because they bought the NFL license. BKRich has reminded me again and again and again and again that they simply applied their "resources" to limit NFL fans' options.
The REAL reason that we can be upset with EA is because it is obvious to many people that the development teams on thier football titles have slacked off since they don't have to worry about competition. Consider this: in the past couple years which titles have we seen EA improve upon (or try to) the most? I hear all sorts of talk in anticipation of EA's next NHL game, and also about how NBA Live is supposed to be (once again) new and improved this year. Furthermore, where can we all expect most of EA's efforts to go in the next couple years? Into the football games that are already selling great? Or into other sports titles where they still have to worry about putting the best game on the market to bring in the highest numbers (the way it is SUPPOSED to be).
I know that I started this thread with talk of monopolies and ethics... well I can put that to rest if it pleases the master-posters among us. But I am sticking to the title of "competition in the marketplace" because as I stated above, we have already seen the effects of it (and the lack thereof). As dedicated sports gamers I just think that we might as well be passionate about the "wrongs" that we are dealing with rather than say "it's just a smart business move, if we were EA we would have done the same thing, gee that EA Sports shore is a smart comp'ny, some day I wanna move to Redwood City and work fer them because they shore are on the cuttin edge of this here teknologee"