the code will be on a little card inside the game case. They did the same thing for UFC Undisputed to get 2 extra fighters and it came with a little card with directions and a code. You go to the PS Store (i have a ps3 so for me its the PS Store) on your ps3, then in the top right corner theres a place to redeem a code. You entre the code in that spot and it installs the bonus item onto your hard drive so its not associated with the disk, but the system in which you redeem the code with. So if you redeem it on your ps3, then take your game and play it on someone else's ps3, they wont have the bonus that you got. Its only on your system.