Yeah, if my school is rated high in the area, I just go ahead and see what their interest is in the topic FIRST. You basically get the same amount of points as you would be selling that pitch WIHTOUT gauging their interest first. I find that unlocking their interest in a pitch to BE VERY IMPORTANT. If you simply hard sell a pitch, you might get 50-75 points for it, but the following week you dont even know how interested they are in that pitch.
Plus, if you unlock them first, you will know which areas to focus on when you invite them to a visit later in the season.
For example, if Proximity to Home pops up and I am rated as an A. I simply try to find out if that prospect is interested in that before selling that pitch to him. If he is HIGH on that pitch, I might get 75 points for asking, and I have UNLOCKED that pitch and know in the future to sell it every time. Even if he is not interested, and is LOW on that pitch, I still may get like 50 points and I know to never sell that pitch in the future ever again.
I always try to unlock and find at least 3 areas that I am rated pretty high in and my recruit is interested in, if I can. Then you can spam those areas and use your CHANGE TOPICS to get into those topics every week.