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Microsoft's VP closets the sales shtick and gets dirty. Read our revealing, detailed, and in-depth interview with the man behind the 360."
Q: I've spoken to several developers and they're all telling me they're filling up their DVD pretty quickly, that the media isn't big enough. What's going to be done about that?
Allard: "Well, we've got to do better on compression. We're not totally where we want to be with compression. Honestly, to be frank, stuff comes in hot. We're trying to do a worldwide launch of this very ambitious program, and developers will tell you that they're not very satisfied with the DVD emulator or compression. And therefore they are layouts with DVD, they're struggling with that; they're cutting corners. Basically what happens when you get final hardware late, you're sloppy. With all deference to the developers, you've got to take every out you can and so they're not applying all their talents, as they will next year and the year after to get every little bit they can out of it. They're being a little sloppy with the CPU, they're being a little sloppy with the discs, they're being a little sloppy with their formats and compression to make launch. And next year, you'll see that they tighten that up so they can get more out of the system using the same disc capacity, using the same compression, and the same art tools, and so they'll get a lot more out of the system next year. That's why games look better year over year. It's primarily because hardware comes in hot, and developers use the deficiency of the schedule not to just learn the hardware but to cut a couple of corners."
http://xbox360.ign.com/articles/660/660456p1.html
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My question is ....Why did Microsoft give out the final dev kits so late?....wtf is up with that?...They knew these games would be rushed out and don't give a F***.....