Sony had Deron Williams in the NBA hospitality suite to play NBA 08 on the PlayStation 3, specifically to play the Skills Challenge event as his character, prior to the real event.
Check out the pictures from the event, right here.
Quote:
"Deron started off slow but played the competition a bunch of times, getting his time down to just over 30 seconds. Well as you may know, in the real competition he blew everyone away, posting a new all-time record for the event on his second and final attempt: 25.5 seconds."