Normally, I would somewhat agree with you but when you have a franchise as good as 2k's College Hoops franchise it will eventually trandscend the limitations of the casual gamer as it relates to sales. A great example of this is EA's NHL & FIFA franchises. Many people that have do not have an affinity for these sports but still play these games and it's because they are phenomenal games and great to play, it's not necessarily about the sport. CH2k8 was a great game that was still building its fanbase and to be completely honest, the gameplay was good but not great, it was the unparalled depth of the game that kept people intrigued. I NEED ANOTHER ONE!