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Exclusive Rights: A Good Thing?

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Old 08-31-2006, 10:47 AM   #25
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Re: Exclusive Rights: A Good Thing?

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Originally Posted by elprez98
The decision wasn't made to increase market share or current earnings. It was based on a forecasted loss after 2k's huge sales year (relative to previous years) in '05. They assumed that if they didn't jump then, there was an opportunity for 2k to make a major move with the release of 360 and PS3. The 750 mil has done its job.
That would make sense. Do you have anything to support that?
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Old 08-31-2006, 10:50 AM   #26
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Re: Exclusive Rights: A Good Thing?

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Originally Posted by bkrich83
That would make sense. Do you have anything to support that?
yeah, a link would be nice...it makes sense, but i've always heard that it was the NFL shopping around exclusivity, and EA snapped it up because if they didn't then 2k would have bought it, and EA's not gonna let their cash cow Madden go unprotected.
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Old 08-31-2006, 10:52 AM   #27
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Re: Exclusive Rights: A Good Thing?

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Innovation killer. That's what pundits cried when EA signed an exclusive licensing deal with the NFL in 2004. The fear was that with competition like the NFL 2K franchise out of the way, EA's Madden NFL franchise could afford to rest on its laurels, offering little more than visual improvements and roster updates as the five years of the deal ticked away.

Of course, that notion was not only the worst-case scenario, but, looking back, it was also ludicrous. If anything, Tiburon has set the standard for improving its titles year in and year out with some kind of new feature...

:s pit:

That's the biggest crock of **** my eyes have ever seen!
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Old 08-31-2006, 06:10 PM   #28
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Re: Exclusive Rights: A Good Thing?

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Originally Posted by bkrich83
That would make sense. Do you have anything to support that?
Nah. Just what I would do if I was in a big office with a view, and hand millions' of gamers(and EA shares) in the palm of my hand.
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