The thing to not like about this company is the
EXTREMELY short development cycle for a title that is supposed to compete with NCAA Football from EA. They have a completely unrealistic goal as to how much they have (had?) to complete before releasing a game. From what I saw they had a few animations in Maya/3DS and some high talk. This isn't taking into account the myriad of assets that are required (and we're just talking the very basic assets here: one home/away per team and their stadium). If you add in the flair options everyone here seems to like (socks, face masks, different shoulder lengths for jerseys, face shields, gloves, shoes, up-to-date uniforms for all teams including past/present/future uniform sets, stadium updates, high-definition stadiums [we're talking 3D scanner models and not photo-based geometry], etc) then we're talking even more assets to create. Assets are expensive and to pump them out quickly, which they would need given their super tight development schedule, would require a very large art department budget. We're talking almost prohibitively large if their entire operating budget is $1M.
To top that off they'll need to have realistic physics with an engine tuned enough to compete with Infinity 2.0 (and Ignite on next-gen) which requires an insane amount of tuning and QA testing alone. Want a realistic HC/OC/DC experience? Yet more $$$ is required to throw at developers. And you'll want some good developers if you're expecting to pump this out in a year, which will cost you a boatload again.
This is just a very short list of things they'll have to hurdle across to get the game out the door this year, in addition to marketing and management. Quite the daunting task given their extremely limited budget they were shooting for.
TL;DR - Shooting for the moon on your first go is a bad strategy in Hearts let alone in gaming.