United's New Approach to Loaning Youth
By Oliver Lewis February 7, 2023 132
MANCHESTER, ENG - Manchester United has always been known for its commitment to developing young talent, but this year the club has taken a more nuanced and involved approach to loaning out their players. This new strategy involves deeper analytical thinking about the loan team, better relationships with the staff at the loan club, and more individualized plans for each player both before they go out on loan and during their loan spell.
The results have been impressive. Several young United players have had extraordinary success on loan this season, including goalkeeper Bruno Schmitt at Swansea City, Zidane Iqbal at Lincoln City, and Will Fish at S****horpe United. The club is also happy with how Shola Shoretire and Teden Mengi are doing at Derby County, Björn Hardley is doing at Oxford United, Álvaro Fernández at Accrington Stanley, and Ethan Laird at QPR. Ove Hanssen is also gaining valuable experience at UD Ibiza, and midfielder Godwin Bada and forward Joe Hugill are impressing at Sunderland and Newport County, respectively.
"We've learned a lot over the years about what works and what doesn't work when it comes to loaning out our players,” said United’s Academy Director Nick Cox.” This season, we've really taken a deeper analytical approach to finding the right clubs and the right environments for each player."
But what sets Manchester United's loan strategy apart is their commitment to not letting a bad loan linger. Poor decisions that led Di’Shon Bernard to Nottingham Forest, Dylan Levitt to Cardiff City, and Charlie Savage to Crewe Alexandra were all corrected when the January transfer window opened, and the club found those players better options rather than ignore them for the year.
Manchester United's approach to loaning out young players is based on deeper analytical thinking about the loan club. This involves researching the loan club's style of play, looking at the league and the competition level, and identifying the areas where the player can develop their skills. The club also takes a more individualized approach, working with each player to create a development plan tailored to their needs.
In addition to the analytical work, Manchester United is building stronger relationships with the staff at the loan club. This involves regular communication between the loan manager, the player, and the loan club staff to ensure that everyone is on the same page. Nick Cox also visits the loan club regularly to see how the player is progressing and to provide support and advice where needed.
"We've also worked hard to establish better relationships with the staff at the loan clubs,” Cox mentioned. “It's not just about sending a player out on loan and hoping for the best. We want to be more involved in their development, even when they're playing for another team."
The hard work that goes into Manchester United's loan strategy has not gone unnoticed. United loanees are considered some of the hardest working of the loanees of big six clubs, especially in comparison to the cocky kids that come out of the Chelsea and Manchester City academy. United's loaned players are known for their discipline, dedication, and willingness to work hard to improve their game.
In the past, United players on loan may have been left to fend for themselves, but now they have a strong support system in place. This approach is paying dividends, as United's young players are gaining valuable experience and developing their skills in a way that wouldn't be possible if they were stuck on the bench at Old Trafford.
One player who has benefited from United's loan strategy is midfielder Godwin Bada. He has impressed at Sunderland in his first few weeks, where he has already become an integral part of the team. Bada credits United's loan strategy for his success, saying, "The loan manager has been great. He has been in regular contact with me and the staff at Sunderland. We have a development plan in place, and I feel like I am improving every day."
Forward Joe Hugill, who joined Newport County at the end of January, is also thriving on loan for the Welsh side. He has scored two goals in his first three games, and his performances have caught the eye of United fans. Hugill says he is grateful for the opportunity to play regular football, and he credits United's loan strategy for his success.
"Ultimately, our goal is to help these young players reach their full potential and hopefully come back to Manchester United as better players and better people,” Cox added.
When Manchester United's loanees return to the club after a successful season out on loan, they can expect a warm welcome and the opportunity to prove themselves at the senior level. The club values the experiences their young players gain on loan, and they will have a chance to showcase their development during preseason and training sessions.
Manchester United has long shown a willingness to integrate their academy players into the first team, as evidenced by the likes of Marcus Rashford, Scott McTominay, Mason Greenwood, Hannibal Mejbri, Axel Tuanzebe, Anthony Elanga, and a long list of others, who all progressed through the youth ranks and are now important members of the senior squad. Therefore, returning loanees will have a genuine chance to compete for a place in the team, and potentially, to make a long-term impact at the club.
(Photos by Holly Richardson / Associated Press)
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Oliver Lewis is a staff writer at The Athletic covering Manchester United. Previously, he wrote for ESPN. Follow Oliver on Twitter @OliverLewisAthletic.