eeyor |
11-15-2009 06:43 AM |
Re: NHL 2K10 Patch List
To quote WWTC in the 2khockey forums
Quote:
The patch is for Xbox 360. It isn't about "supporting the 360 and not the PS3" at all. It has to do with how much support we get from the console manufacturers and I will leave it at that. Unfortunately putting out a patch for the PS3 is not feasible at this time.
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The conclusion I draw from that is that for a customer it will be not feasible to support 2k's games on the PS3 anymore, as the PS3 customers are no feasible target for 2k.
All the issues with Sony asside, as a software developer you have to have an obligation to your customers, even if they are fewer in numbers. If you think about Customer Lifetime Value, such a decision will put you way behind your competition and I personally don't think that this will be a positive profit devestment.
Most of the next - gen 2k buyers, like me, have been loyal customers even in times, when the game, and the support was lacking. 2k promised us that 2k10 would turn things around on the behalf of support but apparently, it is more feasible to upset 5-6k loyal customers than to try anything to keep the few people that are still buying their product despite the lack of marketing efforts.
Even putting personal feelings aside, this year has been a disaster on the marketing side and such a decision is making things even worse. 2k did a good job destroying CLV over the last 2 years. Congratulations!
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