I sent a letter to Peter Moore last week and posted it in this thread under the title "open letter to Peter Moore, and also a different letter under the title "Another Open Letter to Peter Moore" which basically addressed my concerns with the direction EA is taking their sports franchises (cheesy and unrealistic), the lack of anything that could represent a television quality broadcast (although accoreding to EA they are "beyond broadcast" which is supposed "better" than a TV broadcast even though they just cut to the jumbotron for injuries and first downs, etc), and also the lack of using the ESPN license for anything other than stupid features noone cares about. Well, much to my surprise (and I would imagine the surprise of many people in this forum who didn't think a CEO would ever read a letter like that) I recieved a email response from Peter Moore himself. Here is what he said:
"Hi,
Thanks so much for taking the time to write your interesting and thoughtful perspective on our brands and it’s positioning. It is difficult for me to provide you with a lot of detail in response to your questions, as much of what we do is tied to league licenses or our broadcaster (ESPN) agreements. I would obviously vehemently disagree with many of your comments on the capabilities of our teams and the methods we have used to build the EA SPORTS brand. Our goal has always been for the EA SPORTS brand to be a standalone complement to our league deals (as it was with 2K Sports when I began to build it while at Sega), so that you built equity into the business that could withstand license losses and additions.
Sorry I can’t get into this with you in open email, but I do truly appreciate your input and feedback, and thank you again for taking the time to contact me with your thoughts…"
Cheers,
Peter
"Hi,
Thanks so much for taking the time to write your interesting and thoughtful perspective on our brands and it’s positioning. It is difficult for me to provide you with a lot of detail in response to your questions, as much of what we do is tied to league licenses or our broadcaster (ESPN) agreements. I would obviously vehemently disagree with many of your comments on the capabilities of our teams and the methods we have used to build the EA SPORTS brand. Our goal has always been for the EA SPORTS brand to be a standalone complement to our league deals (as it was with 2K Sports when I began to build it while at Sega), so that you built equity into the business that could withstand license losses and additions.
Sorry I can’t get into this with you in open email, but I do truly appreciate your input and feedback, and thank you again for taking the time to contact me with your thoughts…"
Cheers,
Peter
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