APF2K8 was also released in 2007 and there is also no indication of development. At least they said there would be no 2K9 but to my knowledge there has not been word either way regarding 2K10.
Pulling a fast one like this at the last minute makes sense. Before EA can rip off any ideas 2K is well on it's way to working on the next release. Also, according to some 2K did state in 2007 APF may be released bi-yearly.
Sales (XBOX360 + PS3):
The Bigs: 420,000
APF2K8: 360,000
Sales (Wii + PS2)
The Bigs: 580,000
APF2k8: 0
In October 2007 there were a total of 17 million XBOX360 + PS3 console sales. Currently there are 48 million. Further, if 2K can develop it for the Wii and PS2 I can't see sales being a whole lot worse than The Bigs.

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