The product that they have been putting out since Madden 06 on the 360 and PS3 have been very poor efforts of a football title, and this has contributed greatly to the lost of fans.
Gamers are really just tired and fed up with the quality of EA's work, and marketing hype that always falls short of what was promised.
Now Madden 10 is a better product than anything before it, but it still doesn't deliver enough to stop the lost of fans, and someone from EA has to be concerned. The way things look now when Madden 11 drops these numbers will be far worst than Madden 10. The numbers just keep getting lower.
So what can EA do to bring the fire , energy, and excitement back into Madden. Something that has been lacking since Madden 06.
They have to bring something different. They need to let go of this engine , and come with the Euphoria engine. They really need to bring back all the controls and featuers from last gen Madden back on to next gen Madden. I feel this combinations will rock the football gaming world.
They need to give us a whole new look and feel of the game. What we have experienced on the 360 and PS3 has bored many in as little as 1 day. Some it may take a week or even a month, but this never happened with last gen Madden, if you was a madden fan you was playing the game for months on last gen, and in many cases all the way through till the newer version relased.
I feel the Euphoria engine will bring many gamers that they lost back , and very willing to give Madden another shot. This engine shows life , fire , energy, and excitement. The graphics look great , and the animations looks smooth and fluid.
Some may say that the rag doll effect isnt right. I say look at this video and tell me who doesnt look like a rag doll when they get rocked!!!
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Right now at this point many of the gamers that have given up on Madden are already customed to playing a older football title with a updated roster, and are happy with that. Something that was un heard of in the past cause everyone without hesitation would just purchase the newer version of Madden.
Well that has changed and I feel for the best interest of EA they need to address it.
I really feel the Euphoria engine will bring back the glory days to Madden. That is my personal opininon.
I want EA to succceed , so dont get me wrong. I just feel that it can not be done with this engine period. Its been a dissapointment since day 1 and still is till this day. Again IMO.

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