Everything about this game from it's new "features" like Gameflow and the Strategy pad (I know, i know, they are patching in the old controller scheme) seems to cater to the "pick up and play" gamers. You can see Gameflow is just ridiculous, letting the CPU pick 1 play instead of you calling your own play.
I assume the idea behind the strategy pad was to make it more accessible to the casual gamer also, with all the assignments and hot routes written on screen.
The thing that really bugs me so far is the lack of defense at times. Too many high scoring games, and one play scores. Too many broken tackles lead to big plays and scores. Just seems a bit arcadish at times.
EA's slogan this year is "Simpler, Quicker, Deeper", well real Madden fans don't want SIMPLER, or QUICKER. Deeper, sure, but this game doesn't seem any deeper than previous versions. So, goes back to the original question, why the philosophical change?
I'd be happy if they patch the amount of broken tackles, and make the coverage a bit better.
Guess they don't realize the decrease in sales has nothing to do with the game being "too complicated" for the masses. Dumbing the game down will not increase sales, making a better quality game will.

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