“Be Different.” That has been our theme, focus, and inspiration for MyTEAM in 2K16. After listening to the community feedback from 2K15 we noticed an important element missing which was a sense of individuality. Since the creation of MyTEAM in 2013, we have struggled with our long list of features having to pick and choose what would make the biggest impact. Branding and creating an identity has always been on that list and it was finally time to start working on it.