
2K has just announced NBA 2K16 has set an unprecedented franchise record, selling-in over four million units worldwide within the first week of release. Digital sales have doubled from last year and online games have nearly tripled.
“Congratulations to 2K Sports on their early record-breaking success with NBA 2K16,” said Matt Holt, NBA vice president, global merchandising. “Each year, 2K has continued to raise their commitment to innovation, authenticity and gameplay - bringing fans the very best with the NBA 2K franchise.”

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