Typically a few months before that, EA will start releasing information and new additions in the game to get fans pumped.
And even preceding that are fans making their wishlist and holding out for the "next big thing"...
This year for Madden 18, it was a little different with things like:
1. The addition of the much anticipated Frostbite Engine
2. The huge emphasis on not showing any game play until a few weeks prior
3. No demo (nothing new)
4. The releasing of information really close to the release
5. The new "linear story" of Longshot
The reason for these is left unknown, yet in the end we were given Madden 18.
Since the release of Madden, EA has received a ton of criticism, and even petitions for them to lose their license for certain titles, and even boycott the company entirely.
With all of the event that have taken place and having hands on experience with Madden 18, my questions are:
What would prevent you from purchasing Madden 19?
or
What would it take for you to purchase Madden 19?

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