Pros and Cons of delaying NBA Live 20 announcement
I am just wondering... what is the benefit of holding off so long for EA to announce NBA Live 20? Unless I missed something, and I search all the time, I have not seen any official announcement that NBA Live 20 is happening.
I'm in marketing, but I don't know of any marketing playbook that fits this situation. I do believe that teasing is sometimes good, to build up desire. But NBA Live has a bad track record and delaying and withholding info creates more sceptism than desire. Frustrating your market seems like a "con" not a "pro". I'm seeing more fake news about NBA Live 20 being cancelled on YouTube (unverified info) -- and seems EA can "simply" prevent this by announcing that Live 20 is on the way. And lord, I try to avoid the social media guys who think they have all the answers -- and that's not where I want to go for a legitimate/professional news source. To anyone reading this, can you tell me a "Pro" (positive benefit) from not announcing any info about NBA Live 20 while the negative news proliferates the internet? I liked NBA Live 19. If it had more depth in Franchise, I would have played it more. I think the game is beautifully designed, great UI, love the arena atmosphere. It had it's own features to set itself apart from NBA 2K. |
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No announcement from either game. 2k announced Greek Freak on July 2nd last year. I'm not worries about the timing at all.
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I was just referring that the other game (2k) did not announce until July. I know no one is concerned or worried about them. It is not a big deal to have nothing announced to me in June. Mid July no news? That would be no bueno for Live. Sent from my iPhone using Operation Sports |
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I’m not worried at all.
I have no idea if this is the case so it’s wild speculation but the only real pro I could think of possibly is that Live is waiting to see what 2k announces and really was focused on this year. That way they can put together a marketing plan that maybe fits some areas that 2k hasn’t focused on. Live has to know that they can’t really compete head to head yet so maybe they can find an edge to promote being different? I dunno that’s a pretty big reach on my part but it was the only pro I could possibly think of lol. |
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