Madden is tailored to playing, getting online, MUT, etc. I’m not discounting any of those modes, but there is still a huge community that wants to play this game in pure franchise mode, in a sports management and coaching sense.
I can’t imagine the investment would be huge for EA, they already have game engines, they would just need to revamp franchise to be more enduring, immersive and tailored to a sports management audience.
I didn’t buy Madden 19, and on the fence with Madden 20, and that is purely because I get bored of the franchise mode within half a season.
Please EA, being back the NFL Head Coach series.

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