There was an event at Maracană stadium here in Rio, where Konami and Flamengo announced a deal: They are doing an special cover for the game around here, featuring Paolo Guerreiro and Everton. Also, they customized the Maracană stadium with some Flamengo themed banners and flags (i imagine it will be only available if you're playing with or against Flamengo), as Flamengo fans treat Maracană as their stadium (but it is not: Flamengo doesn't have it's own stadium; Maracană is a municipal stadium).
This is commercially important for both Konami and Flamengo. PES still sells a lot here in Brazil and Flamengo is the country's leader in the number of fans (they have even more fans than some big time european clubs), so there is some logic behind this deal.
I wouldn't be surprised if EA does the same thing with european clubs or even MLS clubs next year.