He hit the nail on the head. Star Wars, Madden fans cant even be mentioned in the same breath. Yes, there are alot of Madden Fans who are also Star Wars fans, but you have to look at it in percentages. There are more people who are star wars fans than there are people who are Madden fans. EVERYONE watches movies (wether you like star wars and the whole sci fi genre or not). not everyone plays video games..and even THEN, not everyone who plays videogames plays Madden or is even a sports video game fan. Star Wars is a Movie. Madden is a video Game. Movies in general have a larger more broader audience. For every 1 person who bought Madden, there is probably 10000 that will go see Star Wars..and sure some of those people who are seeing Star Wars ALSO are Madden fans but the percentage is vastly different. The % of Madden fans who are Star Wars fans might be around 50-70% becuase the demographic data shows that people who play video games (which Maden is a video game) are usually the same people who will go see a sci fi flick. But like I said... maybe 50-70 percent of all Madden ownerw will go see star wars...probably less than 1% of people who will go see Star Wars will buy Madden or even play video games. With Madden you have a tight enclosed group of people. Demographic is mostly males age 12-35. Star War watchers demographic is MUCH broader. Demographic is just about everyone who goes to see movies.
Then of course you have the Nerd Factor. You have a Madden convention and kids are coming in football jerseys at the MOSt with thier controllers ready to play. Go to a star wars convention and you have fools dressed up in 500 dollar authenitc Darth Vader outfits really believing "the force" exists. Sadly these people probably get laid a whole lot less than the Madden junkies. People obsessed with Madden is one thing. People obsessed with Star Wars tend to let it rule thier lives.