No offense, but you have no idea what you're talking about.
At this point, IGN has become MASSIVE. People will go to that website whether they get early builds of EA Games or not. And if they DON'T get early builds of EA Games, they won't write about them, which means they'll write MORE about OTHER games, which means that THOSE are the games people will buy.
And EA advertising on IGN has absolutely NOTHING to do with how IGN reviews EA's games. No journalist with any amount of integrity would sway his review or opinion because of advertising dollars.
Do you think the columnists at the NY Post take it easy on the Yankees, just because the Yankees advertise ticket sales in their paper? Hell no!! And do the Yankees REALLY NEED the NY Post to write about them? Hell no!! But do they threaten to revoke their media credentials? If they did, they'd be the laughing stock of sports.
Oh....and this has NOTHING to do with payola. Again, you simply have no idea what you're talking about. If you'd like, I could explain payola, but that's not what this thread is about. Payola is MUCH MUCH different than what you're wrongfully accusing IGN of doing.