But you can't buy a Big Mac anywhere else but McDonald's. The NFL is like the special sauce you like so much on the Big Mac. Or maybe the NFL is the bun. You have other choices, they just may not be the Big Mac, or the NFL in regards to Madden. Blitz is an alternative. The Take Two football game is an alternative. BTW, EA is not suddenly lowering the quality of its games, just not advancing them as fast as everybody would like.