[DaveDQ]

Quote: Originally Posted by ComfortablyLomb

It means they rewrote all the code for the 360. It doesn't mean everything will be different. Seriously, too much has been made out of this statement because in and of itself it provides very little information.

I agree that much has been made of this comment, but EA is using it. In fact, they coined the phrase themselves. And, when they use it, they are implying that nothing was left unturned. They are using this phrase to promote the game. The implication is, "It's not the same old Madden."