That same company also released a game with a fully-featured dynasty mode, and what was at the time the deepest gameweek prep system ever to grace a console, and they did that 3 full years ago. Don't let VC's fear of pissing off the NFL and only having a year to get the game up and running on next gen systems as some lack of ability to do "features". They definitly have the talent to do a "The Life" style system based on the crib as a foundation, which was also a first. And if they can come up with something as revolutionary as FPF, I'm pretty sure they can implement something slick featuring first-person sideline activity. The arena game would feature the gameplay, and if VC had no fear of overstepping infingement laws (since EA owns the NFL rights) the Arena game could have a logo creator and the same uni editor, so if people wanted to twist the arena title into NFL2K9, they could.
Bottom line is that as much as we love VC, Take Two still doesn't make a ton of money on the sports titles, and EA backing would at least give these devs some real stability...and EA would be stupid to deny these franchises have a harcore, loyal base who will always support their products....and there is no reason they wouldn't be intersted in making even MORE money on the NFL license, considering both HC and Arena sold like sh!t...