It is people like yourself that are satisfied with the piss-poor use of a fantastic license that EA loves. Why would you not want or expect more from the ESPN license?? There are all sorts of things that EA could do with it.
From a technical perspective, yes you are right, they do use it. Too bad they could have made a score ticker without even having ESPN involved. It is such a slap in the face to limit the usage to something as meaningless as a score ticker.
Please tell me how the ESPN license is being used in other games that makes it so fantastic and such a WONDERFUL exclusive for EA. I've certainly played my fair share of EA Sports games and I can't think of anyway that it is truly utilized effectively. It isn't just Madden being limited by the NFL Network. EA does nothing with it.
NCAA actually changed it from SI to ESPN magazine this year, but that is the only difference. The rest is the same. Outside of a ticker and pre-recorded ESPN News updates, how are they using the license?
Not used in TW, not used in NHL, not used in Madden. Did they do something amazing with it in NASCAR, Live, or March Madness?