[GamingJones]

Quote: Originally Posted by GTheorenHobbes

I'd bet a bag of donuts that NHL, FIFA and probably even Live will have greater than 2% increases in sales numbers this year. Make a great game, even in a poor economy, and the numbers will be there.

http://www.quickmba.com/marketing/product/lifecycle/

Quick marketing lesson. Madden is in it's mature stage and has already saturated the market. Their isn't going to be great growth by leaps and bounds.

Now what EA did was eliminate competition and has created the ability to dictate its pricing.