They really played themselves with that one. I almost wanna say it was intentional false advertising, but I have a feeling that they really did believe this when they said it.
My biggest problem with it was that they hadn't even reached the standard of broadcast, yet they were trying to go beyond it? C'mon. Nothing about the presentation goes beyond, so that was a big flop. They need to just meet the standard first... matter of fact, just meet the standard and be done with it. Don't reinvent the wheel.