His car analogy was perfect in the USA 95% of us need a car to get on with everyday life. Now obviously we dont need an NFL game to live, but if we do have to get an NFL game our only choice is EA, whether we buy, rent or other regardless we only have ONE choice! I understand what your saying, dont buy the game rent it! But again even if I do only rent it Im stuck with that same crappy choice!
PLEASE HOLD OF YOU EA APOLOGIST for calling your beloved game crappy
Im not talking about you Roadman in particular!
EDIT: The perfect example is EA SPORTS look how bad LIVE and FIFA were and because of COMPETITION, those two game have improved light years over what they were. Honestly do you think if NBA2k and Winning Seven Eleven (or whatever the heck its called) were not around we would still have the same crappy Live and Fifa? Let me go ahead and answer that for you........ See Madden , EA flagship title has gone BACKWARDS!!!! Why well regardless of what 'they' feed you its because there is no competition, so they can add all these so called new features when ever and how ever they want.
Bottom line is ......(Time to beat the dead horse) the root of all of this is the exclusive deal Period anyone who thinks other wise has thier head deeeeeeeeeep into the sand!