Thread: How 2K Can Expand Its Lineup of Games
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Old 12-16-2008, 02:27 AM   #48
DrJones
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Re: How 2K Can Expand Its Lineup of Games
Quote:
Originally Posted by 7stringking
There is NO REASON that the NFL and MLB cannot make MORE MONEY by selling the right to EA, 2k, and SONY every year if these companies so desire.
Explain. You think the NFL and MLB can just arbitrarily raise their licensing fees, and EA and 2K will agree without getting something out of it (ie, exclusivity)? Wrong. MLB gave EA the option to match what 2K was offering for exclusivity, and EA declined.
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