They dont give a damned about a video game named Backbreaker. They have the NFL shield behind their sales. You cant compete with something that has the NFL on it, no matter how horrible the game is.
They can talk a good talk, but its time to walk the walk. I wont bash them, but i dont know if they are capable of making a sim game. Let me rephrase that, i dont think they want to make a sim game. Something simple that people can play with the NFL teams.
Thats all it needs and it will sell.