That's the thing Dre, a lot of people here have company based loyalties. I can understand it. EA has a bad history / some people will never get over Madden and NFL 2K. Completely understandable.
But ultimately we are sportsgamers and it's nice to see genuine innovation and see things evolving. I didn't pay hundreds of $ for my TV / PS3 / Hi speed internet etc etc so that I could annually sit down and play the same basketball game over and over. I want to see new technology that takes advantages of what these higher end systems can do / new ideas / new features.
And DNA is a hell of a good step forward.