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Old 03-30-2009, 05:37 AM   #2
adembroski
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Re: A Profitable Business Model as it relates to the Madden series

Quote:
Originally Posted by PlyrzNumber1
Does anybody ever think that, no matter how hard Ian tries (and it certainly looks like he's trying), he has more obstacles than he can overcome?
No, I don't think that. Ian comes off to me as the sort of person who really relishes this challenge. I think every obstacle motivates him more.

BTW: I have to thank you now for this post, because I think it, in and of itself, is helping Ian make a better game

Quote:
Think about it.

EA paid 9 figures for NFL exclusivity. Also, every summer, Madden ads/commercials start to appear on expensive prime time TV spots, on most popular channels, with the leagues biggest stars promoting the game. We're probably talking high 7 figures, in terms of their marketing budget.

Right off the bat, EA is probably paying close to $300M a year, in marketing alone (I'm clumping their exclusive deal in with this budget).

How much budget is left to add consumer-friendly components to the game? When I say consumer-friendly components, I'm talking about things like:

- industry leading developers
- latest tools and technology (for their developers)
Right there, what you're missing is that, unlike in the past, EA is moving toward a more efficient system of shared technology and tools across EA Sports developers and teams. This costs less in the long run than did developing each individual team's technology.

Also, investing in these tools is not something a developer is likely to shirk on. It's a cost saving maneuver because it puts more and more control in the hands of the producers... developers that may or may not be familiar with all that goes on under the hood... rather than forcing everything on the engineers.

Quote:
- better quality assurance teams
- innovation; just look at all the cool things Blizzard is doing with their IPs (a company that has won business by developing a quality product; not strong arming the competition, and having a bigger marketing budget)
Blizzard, quite clearly from their track record, does not deal with the deadlines that EA does. If EA could delay Madden 17 times a year, then yeah, it'd come out a lot better product. The NFL would not allow that.

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- and all of the other benefits that come with having more time (more staff = more time).
Then there's the "too many cooks" factor. At some point, adding more people to a project only slows down or complicates the process. It's not like a manufacturing job where more people means more products being produced... you can't make a second assembly line when working with a single source code. And every time the code gets changed, the master must be saved. If 3 dozen people are working with code at a given time, how many times are we going to see changes get overwritten? That's a fairly simplistic wait to look at it, but it illustrates the point in a sort of abstract way.

Quote:
Ian has ambitious goals, and seems like a smart guy, with great intentions, but, how much are the executives at EA providing him with, in terms of resources, to create a remarkable product?

Ian and Phil's greatest resource is himself and his team. He knows this. He's never made the excuse "I don't have time" or "I don't have the people". Time is a given... there are only so many hours in the cycle, you can't change that.

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If EA is extremely profitable (with a mediocre product; with more money being invested in buying out competition, and advertising the product) does it make any fiscal sense for them to invest in increasing the quality of the product?

All that was required for the jump in quality we've already seen is a change in personnel. Competence, vision, and determination count for a lot. EA doesn't have to spend a bunch of money to upgrade the people making the game. They just need to put the right people in the right place. David Ortiz wasn't the right people.

If I've seen nothing else that makes me believe in these guys, it's professional pride. These guys believe they are the best at what they do, and they're doing everything they can to prove it.

We know they have the vision (based on the technical changes they've been working on), we know they have determination (based on the sheer number of changes they've made this year), but competence is up in the air until we see a final product (though I think Michael Young has proven himself).

Quote:
And if they're as profitable as their annual reports say they're (with the Madden product in particular) can we really expect anything to change year-to-year?
I think you're putting too much stock in upper management. And you're assuming the problem was upper management to start with. I know that's been the running theme for several years now... it's the suits... I don't buy it. Who signs the paychecks has nothing to do with how well I do my job. If I'm surrounded with good people, I'll make a great product. Once again, and this is my opinion and nothing more... I think David Ortiz and others like him at Tiburon were the problem, not EA in general.
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Last edited by adembroski; 03-30-2009 at 06:39 AM. Reason: typed "compliance" instead of "competence" and repeated myself.
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