You have to understand.. and since you only have 2 posts (no offense) - I imagine you haven't noticed that the Devs haven't mentioned ANYTHING about Franchise mode for Madden 10.
All we know is that the guys from Head Coach 09 are supposedly working on it.
Sorry, but Franchise mode is one of my most cherished gaming experiences and to see every thread thwarted by developer silence on the issue is rather annoying as a potential consumer and avid sports gamer.