Check out the new Madden NFL 10 blog. This one features the importance of an early community day.
"On April 10, we flew in 8 of the most hardcore Madden fans for a marathon testing day to get an extremely early look at our Alpha build and provide feedback based on where the game is thus far. You may ask, “What is new about this? Haven’t you had community events in the past?” Yes, we have done these before, but there are some key differences."
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