NO... Once again...You have to think outside of the box. There are more casual fans then there are hardcore and showing 3 minutes of gameplay will be boring to 80% of people.
Im perfectly fine with them showing a dramatized trailer demonstrating all of the new features and tech that is in Madden 10. You think the marketing team for EA is that dumb to show just a far out view of the game as its 1st promo?