http://xbox360.ign.com/dor/objects/1...3_endgame.html
In this video, the guy runs a hb iso. If he does a good job on the run play the effectiveness of his play action pass(which is in a similar formation as his hb iso play selection) goes up a percentage.
Once it reaches 100%, that play-action pass is likely to get the D to bite on the run allowing a easy toss over the top to a open man.
This would make the chess match up 10 times better in Madden 10.
Let me kno, what you guys think of this.