[Valdarez]

I really hate advertising in Madden. It's been over done in that last generations, in ways that don't line up with the game. The presentation of a snickers bar at the coin flip for example. I pretty much hate ANY product that's shown there now. I haven't had a snickers bar since 2007. I digress though...

If Madden is truly upping the ante with regards to presentation, it might be neat if they had old super bowl commercials in there between the half in offline mode.

If they added the ability to update their content, they could add new spots, ahead of next year's Super Bowl, as a way to 'test' the ads before their Super Bowl debut, using Madden as a way to see if gamers watch the entire ad or click through it to get back to the game.

Take this idea to Peter Moore guys. I'm sure he'll love it. He's all about the online advertising revenue potential of the game.