View Single Post
Old 06-09-2009, 11:24 PM   #1
Steve_OS
Editor-in-Chief
 
Steve_OS's Arena
 
OVR: 77
Join Date: Jul 2002
Location: OS Eastern Office
Posts: 31,671
Blog Entries: 556
PS3 Price Cut in August Timed with Madden Launch?

IndustryGamers seems to think so.

Quote:
"With publishers and retailers having come and gone to E3 this past week, having seen no sign of any console hardware price cuts, the industry is starting to get antsy. Sales in the U.S. are expected to drop yet again in May by as much as 17% and movement on hardware pricing can't come soon enough, especially on the still too expensive PS3.

The good news is that Sony may be preparing to lower the price on PS3 this August in order to take advantage of the launch of EA Sports' Madden, which is always an event unto itself. Sterne Agee analyst Arvind Bhatia reports in his latest industry note that “industry sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden (8/18) and the start of the back to school shopping season. This will naturally be a positive for the industry."
Steve_OS is offline  
Reply With Quote
Advertisements - Register to remove