Its not attention whoring..Its bringing awareness to the community...I know the cat who made the video and maqke no bones about it he does love the spotlight but not in the way of speaking about Madden.
The audible issue is a huge deal for guys who go head 2 head and for tournament players and he was making the video for the benefit of folks who don't have the game and wanted to see what he was talking about.
Oh...and whats wrong with people wanting attention???...It may not be what you or I may do but so what...let them get their shine on if they want to...Why would it matter to you...Nobody forced us to watch the video..or did they???