NBA Developer Insight: NBA 2K10: Draft Combine, Part I

[LastEncore]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

Well your character has to be on the server in order to use him in online team up modes. So by that knowledge they have to keep a constant update of him up there so I can see why you can only upload on at a time. I guess if your just doing the offline modes though you can create as many as you like. Maybe not though.

On a side note though I'm happy to hear how hard it will be to make a great player. Its going to take me awhile but I'm going to bump my way on up to kobe-level.

[KaptnKirk12]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

Many casuals buy 2k as well because of word of mouth, a few of my friends only bought the game because I told them about it and they loved it.

You have no statistics to prove how many more casual fans buy Live over 2k; so I wouldn't spew out that sort of comment without fact or knowledge.

Do you have any statistics to prove me wrong?

Pretty sure Live advertises more than 2k does, it definitely shows when you walk into a store and see Live banners everywhere (they pay for that). Also when you turn on an NBA game, there is usually some Live commercials, 2k really didn't do that until a couple years ago.

I know I've converted a handful of friends who used to love Live, and they'd buy it because they though 2k sucked because they never saw commercials.

[HeavenlyTouch]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

Do you have any statistics to prove me wrong?

Pretty sure Live advertises more than 2k does, it definitely shows when you walk into a store and see Live banners everywhere (they pay for that). Also when you turn on an NBA game, there is usually some Live commercials, 2k really didn't do that until a couple years ago.

I know I've converted a handful of friends who used to love Live, and they'd buy it because they though 2k sucked because they never saw commercials.

T-mobile commercials with Wade and Barkley show them playing 2k.

Last few years they've had a handful of 2k commercials, they played the KG ones on tv and over the internet on different gaming websites.

Just saying "this company advertises more!" based on your personal perception doesn't support who bought more copies of which game.

Again, it's baseless to say that. I will believe you if you showed me fact or statistics, until then I stand impartial on this matter.

[jmood88]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

It's crazy that with how bad 2k games are marketed they've been killing Live in sales the past couple of years.

[HeavenlyTouch]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

It's crazy that with how bad 2k games are marketed they've been killing Live in sales the past couple of years.

Consumers are much smarter nowadays.

Word of mouth over the internet, forums, facebook videos with comments, and so on. People often type "Insert here review" on the internet and get people's feedback before even buying anything.

Advertising alone won't be the difference maker nowadays.

[dlane0087]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

That's exactly how I feel to sum it up.

Live is showing their fans, "hey, you guys told us these things are problems, so let us give you a few videos showing you that we've addressed those problems".

2k could only do so much for their loyal fan base by showing a vid or two which highlight similar things or gameplay features; again, imho, no one here needs to be convinced to buy this game. I just don't think many people care for this wishy washy Draft Combine info, which seems like an excuse to 'hold us off for a while' and give them more time.

I think what 2K is doing is awesome from a marketing stand point they are talking about little things building it up to a good finale. Live is going through this whole video blowout because they do need to prove to their fanbase and the basketball community as a whole that they are changing and kudos to them for doing that. Doing these blogs shows me that 2K does see Live as viable competition this year, which means they are stepping up. Hopefully, both games deliver this year, but I am buying 2K10 and renting Live as of right now.

[Behindshadows]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

Consumers are much smarter nowadays.

Word of mouth over the internet, forums, facebook videos with comments, and so on. People often type "Insert here review" on the internet and get people's feedback before even buying anything.

Advertising alone won't be the difference maker nowadays.

Yeah I agree, its a different ball game this season when it comes to game purchasing. Consumers do their homework and they just don't go out and buy things based off name recognition. They purchase based on what they read up on and what is marketed and flashed enough times in their face.

I'm always more harsh to 2ksports because they have the most brokeback-marketing I've ever seen when it comes to their games. Not to mention 2k10 comes out in less than 2 months and we still haven't really seen any gameplay on the title at all. No videos, bull**** screenshots and marketing of a feature only a 3rd of us give a damn about. I mean we buy the games to play 5 on 5 basketball, and the first thing they announce and continue to talk about is stupid Draft Combine. We are glad they have a new feature, yaaaaaaah!

Now show us what matters and that is the 5 on 5 game not this mess they've been showing. We want the meat and potatoes when it comes to their marketing, not the salad bar with lite dressing.

[The 24th Letter]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

IF your brokeback marketing style has outsold the comp over and over.....I dont see why you change it...

[ProfessaPackMan]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

To some people, it ain't all about sales though...

[The 24th Letter]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

including me...lol
im saying from 2ks view

[TMagic]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

IF your brokeback marketing style has outsold the comp over and over.....I dont see why you change it...

I think I would attribute it more to them just having a better game than the comp than anything.

Just my

[ProfessaPackMan]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

Oh trust, I know and agree. No need to change your marketing style if it's been proven it's been successful for the last 3-4 years lol. This year seems to be a bit different from year's past because compared to the last 2 years, were getting more info NOW at this point in time than any other time in this same timespan. Hell, what did we know about 2K9 one year ago today other than the fact KG was going to be on the cover lol...

[Altimus]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

Not much until that French site leaked all those videos and pictures.

[aholbert32]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

Yeah I agree, its a different ball game this season when it comes to game purchasing. Consumers do their homework and they just don't go out and buy things based off name recognition. They purchase based on what they read up on and what is marketed and flashed enough times in their face.

I'm always more harsh to 2ksports because they have the most brokeback-marketing I've ever seen when it comes to their games. Not to mention 2k10 comes out in less than 2 months and we still haven't really seen any gameplay on the title at all. No videos, bull**** screenshots and marketing of a feature only a 3rd of us give a damn about. I mean we buy the games to play 5 on 5 basketball, and the first thing they announce and continue to talk about is stupid Draft Combine. We are glad they have a new feature, yaaaaaaah!

Now show us what matters and that is the 5 on 5 game not this mess they've been showing. We want the meat and potatoes when it comes to their marketing, not the salad bar with lite dressing.

You completely overrestimate the buying public. Most people dont watch videos or screenshots. They dont come to OS or IGN or the 2k forums and chat about backdoor screens, tattoos and the D league. They treat video games the same way as they do movies. They see a trailer or commercial and decide to buy the game or not. Or they wait for reviews and then decide to buy the game. Or they go strictly off of name recognition.

They dont care about the game until we get closer to release. But you guys know that already because we do this every year. You guys complain about the lack of videos until September and then 2k releases it and sends Steve a beta copy. Then you complain about the lack of a demo, until 2k releases it. Every year its the same dance and for the past 4 yrs 2k has outsold the competition with this approach.

They seem to be the only ones who realize that advertising in August doesnt equal sales.

[NINJAK2]

Re: First 2k Developer Insight: NBA2k10 Draft Combine

You completely overrestimate the buying public. Most people dont watch videos or screenshots. They dont come to OS or IGN or the 2k forums and chat about backdoor screens, tattoos and the D league. They treat video games the same way as they do movies. They see a trailer or commercial and decide to buy the game or not. Or they wait for reviews and then decide to buy the game. Or they go strictly off of name recognition.

They dont care about the game until we get closer to release. But you guys know that already because we do this every year. You guys complain about the lack of videos until September and then 2k releases it and sends Steve a beta copy. Then you complain about the lack of a demo, until 2k releases it. Every year its the same dance and for the past 4 yrs 2k has outsold the competition with this approach.

They seem to be the only ones who realize that advertising in August doesnt equal sales.

QFT. I agree with this 100%.

Guys are just impatient right now with Live flooding the gates with info on their game. People just want their fears put to rest about 2k and I certainly get that standpoint as well.