3 Halo maps provide CONSIDERABLY more playtime/enjoyment/value than 3 boxers. And again, how much it costs to license a boxer is irrelevant.
They won't make any profit at all if it doesn't sell. And judging by comments on this forum and others, it's not going to.
Selling 100,000 units at $5 is better than selling 25,000 units at $10.
It's basic finance.