Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

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  • Blah2k6
    Rookie
    • Jul 2006
    • 10

    #1

    Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

    Doubtful that this will amount to much. But, maybe it's a glimmer of hope for seeing a new 2K football game. I'm not a Madden *****, but you have to admit competition generally makes for better games by both sides.

  • dan77733
    Banned
    • Aug 2003
    • 2406

    #2
    Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

    AWESOME!!!!!

    After reading that article, I honestly think that EA is in huge trouble of losing the class action suit because if there wasnt a damn good case against them, the judge never would have greenlighted the case.

    And while this should be in the other topic, im going to post it here -

    ESPN NFL 2K5 did in fact kick EA's *** because EA lowered all their games from $60 to $30 only three months after Madden was released despite the fact that it normally took EA almost a year to actually lower their sports titles. Amazing how the NFL didnt think that EA cutting the price in half three months later didnt cheapen the NFL brand.

    I love how EA not only purchased the exclusive rights to the NFL but also the NCAA, AFL and ESPN licenses as well. Sorry but if the EA/NFL deal wasnt the start of the biggest ******* screwjob in sports video game history, I dont know what is.

    Comment

    • wheelman990
      Banned
      • Oct 2008
      • 2233

      #3
      Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

      i THINK EVEN mADDEN FANS HAVE AGREED THIS IS TRUE. COMPETITION IS GOOD FOR EVERYONE!

      Comment

      • bluewave
        Rookie
        • Feb 2009
        • 194

        #4
        Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

        This is fantastic news! Hopefully something good comes out of this lawsuit and brings back competition for video game football using the NFL license.

        Comment

        • daflyboys
          Banned
          • May 2003
          • 18238

          #5
          Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

          I don't think it will fly. If it does then they'll have to address all of the exclusivity of other products connected with varying sports: Gatorade, Snickers, whatever.

          Not that I care. Personally, I can do without potential commercials saying things like, "Viagra! The Official Male Enhancement Product for the United States Pole Vaulting Team"

          Comment

          • Lieutenant Dan
            All Star
            • Sep 2007
            • 5679

            #6
            Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

            Seconded to daflyboys, lol.

            Didn't the NFL approach EA about exclusivity and EA signed on the dotted line? Why sue EA? Sue the NFL! LOL
            GO 'HAWKS!

            OS Dibs: Anna Kendrick

            Elite Dangerous on One X has become my life.

            Proud PS5 and Xbox Series X Owner
            "Best of Both Worlds"

            Comment

            • dan77733
              Banned
              • Aug 2003
              • 2406

              #7
              Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

              Originally posted by Lieutenant Dan
              Seconded to daflyboys, lol.

              Didn't the NFL approach EA about exclusivity and EA signed on the dotted line? Why sue EA? Sue the NFL! LOL
              Because EA hasnt done a damn thing to improve their product in the last half decade plus when EA dropped the price of 2005 to $30, they went back to $60 with 2006 because they had no competition and thus, could jack the price back up.

              Comment

              • dan77733
                Banned
                • Aug 2003
                • 2406

                #8
                Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

                Originally posted by daflyboys
                I don't think it will fly. If it does then they'll have to address all of the exclusivity of other products connected with varying sports: Gatorade, Snickers, whatever.
                There's a difference there bud. You can still go out and buy other drinks and candy bars because you have plenty of options. In regards to the EA/NFL deal, you cant go out and buy any other football game except Madden and thats where the difference is.

                And I honestly think that there's an excellent chance of EA losing because the case wouldnt have been given the okay to go forward and because the lawfirm has actually won some huge cases.

                If EA loses, everything changes.

                Comment

                • daflyboys
                  Banned
                  • May 2003
                  • 18238

                  #9
                  Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

                  Originally posted by dan77733
                  Because EA hasnt done a damn thing to improve their product in the last half decade plus when EA dropped the price of 2005 to $30, they went back to $60 with 2006 because they had no competition and thus, could jack the price back up.
                  Doesn't matter. You don't have to buy the product. I have a commercial room air freshener. Replacing the filters alone is several hundreds of dollars. No where that I go has a varying competitive price. It's as if the specialized makers of these filters put out a decree that the price can't vary. Guess what? I'm getting rid of the machine.

                  Originally posted by dan77733
                  There's a difference there bud. You can still go out and buy other drinks and candy bars because you have plenty of options. In regards to the EA/NFL deal, you cant go out and buy any other football game except Madden and thats where the difference is.

                  And I honestly think that there's an excellent chance of EA losing because the case wouldnt have been given the okay to go forward and because the lawfirm has actually won some huge cases.

                  If EA loses, everything changes.
                  Wrong. You can't go out and buy another football game WITH the NFL license. Also, currently no other company is producing a football game for purchase this year. I'm not saying I like it and that I don't wish for what you're saying. I'm just speaking to the probable realities.

                  But, hey, you don't want single provision for any particular product or service?? Hmmmm.... that's good..... just keep that attitude in mind in a broader perspective.... if you catch my drift!

                  Comment

                  • wheelman990
                    Banned
                    • Oct 2008
                    • 2233

                    #10
                    Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

                    Originally posted by daflyboys
                    Originally posted by dan77733
                    There's a difference there bud. You can still go out and buy other drinks and candy bars because you have plenty of options. In regards to the EA/NFL deal, you cant go out and buy any other football game except Madden and thats where the difference is.

                    And I honestly think that there's an excellent chance of EA losing because the case wouldnt have been given the okay to go forward and because the lawfirm has actually won some huge cases.

                    If EA loses, everything changes.
                    Wrong. You can't go out and buy another football game WITH the NFL license. Also, currently no other company is producing a football game for purchase this year. I'm not saying I like it and that I don't wish for what you're saying. I'm just speaking to the probable realities.

                    But, hey, you don't want single provision for any particular product or service?? Hmmmm.... that's good..... just keep that attitude in mind in a broader perspective.... if you catch my drift!
                    you said wrong, and then agreed with him,lol.
                    Last edited by wheelman990; 08-19-2009, 05:07 PM.

                    Comment

                    • daflyboys
                      Banned
                      • May 2003
                      • 18238

                      #11
                      Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

                      Originally posted by wheelman990
                      you said wrong, and then agreed with him,lol.


                      Wrong = the reality portion.

                      Agreed with him = the ideology/fantasy portion.

                      Comment

                      • JEM
                        Banned
                        • Feb 2009
                        • 501

                        #12
                        Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

                        Originally posted by Lieutenant Dan
                        Seconded to daflyboys, lol.

                        Didn't the NFL approach EA about exclusivity and EA signed on the dotted line? Why sue EA? Sue the NFL! LOL
                        EA approached the NFL first a couple years prior ( once they realized they screwed themselves by not releasing their sports titles on the DC which lead the the birth of 2K ) and for whatever reason the NFL waited before deciding 400m is to good to pass up.

                        Comment

                        • kid_legacy
                          Rookie
                          • Jul 2003
                          • 5

                          #13
                          Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

                          If the courts can keep big pockets out of this and go strictly by the law, which this law firm has noted that EA is in violation of the Sherman Act or "Antitrust Act, then EA can be in a little bit of trouble. This law is geared more to protecting the consumers rather than EA, 2k, or any other former football video game makers. I wish this would hit the airwaves because they love to talk about unfair market practices. Go read the act an you will see why the judge ruled four counts against the gaming company can move forward including violation of the Sherman Act, violations of California's Cartwright Act, violation of California's unfair competition act and unjust enrichment.

                          Comment

                          • bkfount
                            All Star
                            • Oct 2004
                            • 8467

                            #14
                            Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

                            Originally posted by Blah2k6
                            "The suit claims that EA's manipulation of the market allows the company to sell Madden for as much as $59.95 a game."

                            Every game sells for $59.99 now, as the whole industry made the same $10 jump up from $49.99 last gen. EA never jumped Madden's price up to some obscene amount. 2k's price was a marketing gimmick to get some attention. Not only did NHL 2k5 and NBA 2k5 carry the same $19.99 price, but they returned to the standard $49.99 price the following year. That was even the price they sold games at years prior on the the Dreamcast. 2k even referred to raising the price of NFL2k back up in a similar fashion.

                            Take-Two pres and Visual Concepts' senior marketing veep explain the strategy behind the game's low $19.99 price tag.


                            GS: What happens when the next-gen consoles appear? Does pricing remain the same or do you bump it back?

                            PE: Once the average sports fan, or even the casual sports fan, has the great gaming experience--and has played this game for many hours, and talks about it, and realizes the whole gaming experience--I think we will have the ability to move the pricing up.

                            GS: Back on par with the competition?

                            PE: We think there’s that opportunity, yes.
                            Every time someone has sued the NFL when it comes to licensing, the NFL has won. They have an exemption that allows them to grant exclusive licensing contracts, even if it affects competitors in other industries like broadcasting, shoes, beer, or games. This case doesn't even seem to complain about the license though. It's alleging that EA used their market share and monopolistic power to artificially inflate prices and gouge consumers, which just doesn't appear to have happened.
                            Last edited by bkfount; 08-21-2009, 05:33 PM.

                            Comment

                            • FuzzySlippers
                              Banned
                              • Aug 2009
                              • 171

                              #15
                              Re: Court Greenlights Class-Action Suit Against EA for NFL Exclusivity

                              "ESPN NFL 2K5 did in fact kick EA's *** because EA lowered all their games from $60 to $30 only three months after Madden was released despite the fact that it normally took EA almost a year to actually lower their sports titles. Amazing how the NFL didnt think that EA cutting the price in half three months later didnt cheapen the NFL brand."


                              This statement gets dumber and dumber everytime I see it. Madden was already outselling 2k5 4 to 1 when EA cut the price in half Dan. They cut it because it was the holliday season Dan,not because 2k5 was putting a dent into anything.

                              But I guess if you tell yourself something long enough,or listen to the same thing long enough then I guess you start to believe it. I mean,if it's on the internet it must be true.

                              Comment

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